Shu Ying's NM2208 Blog;
Friday, March 16, 2007

Assignment 5

Requirement:



We are supposed to design a Love - Inspirational greeting card with our favourite quote. Most importantly, the cardshould convey the theme primarily through colours with minimal use of photographs and other visual elements.


Edited version for the final Love greeting card

After showing my friends the greeting card shown in Figure One, it was noted that the message: "Missing You" could not be conveyed clearly with just a heart and a wind chime. Thus, I had added in a small letter box at the bottom left corner to convey the message clearer and the effect did turn out better than the previous art pieces.


Figure One: Final Art piece


As shown in figure one, this is the final design for my greeting card on the theme -- love. While the background of the card is orange, I had chosen to use red and pink for the color of my figures. The color, orange was used for the background as it portrays a warm color scheme. Also to catch people's attention, I had used red for the heart shape as Mr. Reddy mentioned that red ranks first for attention catching. Besides that, a wind chime is used for this "Missing you" greeting card as sometimes it do remind us of people we missed when the chime "sounded" as the wind blew past. Overall, this design is simple as the assignment requires us to use minimal visual elements and play with colors.




Figure Two: Redo Art piece 1

I had did this card to replace the card shown on Figure three. Basically, the card is about: "The chemistry of love" and this lead to the usage of the symbol (overlapping ovals) for chemistry which is shown in Figure two. I had used a blue background for this greeting card as it portray a calm and soothing theme. Nevertheless, I was told that the greeting card does not seem to portray the meaning of love although the symbol used do portray it as being something related to chemistry. It also seems that the impact of using the symbol covers the love theme. Thus I was suggested not to use the symbol and I could have used pink for the heart shape hidding behind the symbol and forefront of the background. Then I came to a conclusion of redesigning another greeting card that would depict the love concept --- represented in Figure One.


Figure Three: First Attempt


My first attempt for this love greeting card is represented by the picture in Figure Three. Initially I had wanted to give it a classic look with my parents photographs attached in the centre. I had used back for the background and yellow for the foreground color to render a classic, traditional, old feeling. However, it does not turn out as planned. However, a valuable lesson learnt was that I should have used a warm, loving color to represent love. Black despite being a strong color to be used, with proper color combination it might turn out alright. Also, black could be used if it is only for the border and not as much as using it for the entire background where the big portion of black background might turn people off. However, this again depends on the occassion/situation that the card is to be used. It is also of vital essence to take note of the meaning of the color used for the cards. For instance, black and white is often depicted for sad occassions like depression, darkness, death, despair, dread, etc. Hence, I conclude that we should black with carefully and not used it for unappropriate occassion like Valentine's Day unless there is strong color combination.


Stay happy always!.

9:22 AM

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Name: Loh Shu Ying

School: NUS

Course: Arts and Social Science



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.: Assignment Archives :.

Assignment Archive

Assignment One

Assignment Two

Assignment Three

Assignment Four

Assignment Five

Assignment Six




.: Classmates' Blogs :.

Hong Ting
Jennifer
Sieg
Michelle Yong
Ee Zhen Ying



.: credits :.

designer
joy.deprived

fonts&brushes
deviantart
dafont
shiranui

aethereality

Image
bnna

software

Adobe Photoshop 7.0 & Macromedia Dreamweaver 8.0